ZoroasterK: While I agree that it is a classic first world problem it does not change few facts:
1 - A customer can expect to be treated fair, by which in this case I mean - know at what exact hour they will release it on given day. It's not like it should be a secret, or like GOG does not know it in advance. At least give an estimate on the release day (as Steam does), though idealy we could get notification a day before.
By fair is to expect to get what you pay for, which you have. in a very short time.
ZoroasterK: 2 - Most of us (I would hope) live in the first world, so we should be facing and be concerned by first world problems mainly (not exclusively).
The problem with most first world problems is that they... well... they are not much of a problem... So take a sensible route and ignore them? life becomes a) much easier and b) less hectic if you do.
ZoroasterK: 3 - In the end it comes down to simple truth, often forgotten in gaming industry as a whole these days: I pay, I demand. I'm not spending my hard earned money to beg for fair treatment. Day one patches (as is the case with Elex), DLC cut from the main game during development and general downgrade in quality of AAA titles. We are more or less forced to either stop playing or deal with it. And now people like you say we should be glad that they release the game at 23 PM on the release day??
there are demands, and then there are unreasonable demands (imo). The whole release on a specific time is an unreasonable one, i think, there are always something which can go wrong. the only demand you have a right to, is to get the product you have paid for. it is reasonable to complain if this do not happen.
ZoroasterK: Is it worth ranting about it? Propably not. Is it annoying enough that people are entitled to be annoyed about it? IMHO it is. I deal with enough raptor sh...t in my day to day life, to expect a different treatment from a provider of service for which I pay.
and as said, you will get what you have paid for.