There appears to be be some confusion about PC pricing and why it is double the PS3. PC Retail price is $40; preorder (including steam) is $30. If you preorder on steam you get shadowgrounds free. I will play the demo tonight, but I tend not to buy steam games for more than $10.
[The general retail price has been dropped to $30 (still $10 more than the PS3). Demo is great - I will put this on my list to buy someday]

I was interested about this game, but yesterday I found something in Steam's infamous €/$ topic:
http://forums.steampowered.com/forums/showpost.php?p=10503241&postcount=5843
(and next few posts)
I.....I don't know what to say on it.

Looks like game is coming to Steam early. It will be released today, damn I need money. :)

So... There's an economic crisis only in the US? I'll be damned. The media here in Europe have got it all wrong then? We have no crisis? Someone should tell the banks.

<sarcasm>Crisis? No, here is no crisis, the company where I work has fired ~200 people only because they were ugly.</sarcasm>
I have heard many lame excuses, but this one is one of the lamest.