Posted March 24, 2009
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This is because Steam has a lot of useful features (download from anywhere, community integration, achievements in some titles, automatic patching, easy mod support, free DLC for some games, etc.), and few if any of these are available to freeloaders; SecuROM on the other hand adds no value whatsoever for customers, while the freeloaders get the overall better experience.
Valve has been so clever with the design and feature set of Steam that many users don't even think of it as being DRM even though as you say it shares some typical characteristics and is very much like a rental.